BLUE-EMU Partners with Hornish and Richard Petty Motorsports (RPM) in its hometown
It’s known as the most electrifying night in NASCAR and now Sam Hornish Jr. and the No. 9 Richard Petty Motorsports (RPM) team will make it even more exciting for one local partner. BLUE-EMU, based in Bristol, Tenn., announced today it will serve as the primary sponsor of the RPM team during the night race at the Bristol (Tenn.) Motor Speedway.
BLUE-EMU will bring its blue and white brand colors to the No. 9 Ford and race them under the lights at the popular event. Although the company is no stranger to the organization, being an associate sponsor of RPM during the 2014 season, the opportunity to showcase its product during one of NASCAR’s most popular events right in its own backyard allows BLUE-EMU to complement its already strong ties with the Petty brand.
“The relationship we have built with the BLUE-EMU brand over the past year is something we are very proud of,” said Mike Hargrave, Chief Marketing Officer and EVP of Richard Petty Motorsports. “We supported their brand direction through Richard’s involvement in BLUE-EMU television creative and together we have systematically grown our partnership based on their business needs. We’re excited to continue the introduction of BLUE-EMU to millions of NASCAR fans who will either be in attendance at Bristol or watching the race on NBC Sports Network.”
BLUE-EMU, America’s number one over-the-counter muscle and joint cream, has featured “The King” Richard Petty in television, radio and print ads all season. It is now ready to fully take over the No. 9 Ford with Hornish in its home city.
“You don’t get bigger than Richard Petty in NASCAR,” said Benjamin Blessing, EVP of Sales and Marketing of parent company NFI Consumer Products. “And, we have seen a lot of success with him and Richard Petty Motorsports in our marketing efforts. It just made a lot of sense to capitalize on the opportunity to be a primary sponsor of the No. 9 Ford team and Sam Hornish Jr. here in Bristol. It’s going to be a special night for us in our hometown and will give our fans added interest during one of the sports most anticipated events.”
Hornish, who is coming off his best finish at the track in the NASCAR Sprint Cup Series with RPM in April (19), is looking forward to giving BLUE-EMU a night to remember.
“This is one of the best nights for fans and our partners,” said Hornish. “Bristol always produces exciting races and fierce battles on the track between competitors. There’s a lot of beating and banging and fighting for positions, so I’ll make sure to have my BLUE-EMU ready for after the race. I expect to have a lot of their fans cheering for us at their home track and I’m looking forward to showing them a great time and capping the night off with a great finish.”
The night race at Bristol Motor Speedway will be aired live on NBC Sports Network on Saturday, August 22, starting at 7:30 p.m. ET.
About Richard Petty Motorsports
A performance and marketing driven company, Richard Petty Motorsports, co-owned by
NASCAR Hall of Famer Richard Petty and successful business entrepreneur Andrew Murstein, is one of the most recognized brands in all of motorsports. With a history of over 200 wins and business partnerships with national and global leaders, today the race operation fields two teams in competition in the NASCAR Sprint Cup Series. Aric Almirola pilots the famous No. 43 Ford Fusion with primary partners Smithfield Foods, U.S. Air Force, STP, Strike Ten Entertainment and Fresh From Florida, and Sam Hornish, Jr. drives the No. 9 machine with primary partner Twisted Tea. In addition, Dakoda Armstrong wheels the No. 43 WinField Ford Mustang full-time in the NASCAR Xfinity Series. The team is headquartered in Mooresville, N.C.